The New PR Landscape: 3 Major Effects of the Omnicom‑IPG Acquisition on Clients, Staff and Competitors

Omnicom’s finalized acquisition of Interpublic Group (IPG) — a deal that creates the largest advertising and communications holding company in the world — has triggered notable shifts across the PR industry, affecting clients, staff and competitors alike. One major effect has been substantial job cuts and restructuring as the combined company streamlines operations and removes redundancy. Omnicom has announced cuts of around 4,000 positions as part of the integration and rationalization of agency networks, with overlapping roles eliminated and several historic agency brands either retired or folded into larger divisions as part of a broader restructuring effort. These workforce changes have extended into PR firms within the combined group, with some employees, including senior practice leaders, reporting their roles being eliminated during the transition. The second impact is the mixed experience clients are having during the transition phase. Some major clients have reported a smooth experience, with agencies like FleishmanHillard maintaining continuity and clear communication, while others see the merger as just the latest in a long line of industry changes that require ongoing adaptation and reassurance.